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Alan Walker 全球首次跨时空演绎揭秘

Alan Walker 全球首次跨时空演绎揭秘

(Anne诗雨) 2022年03月10日

在NIO Day2021的舞台上,Alan Walker这位全球粉丝超1.1亿、音乐播放量超500亿的全球著名音乐人,为NIO Day创作的全新单曲《Hello World》,现已在全球范围正式发行。这次合作背后更多的创作故事,我们也一一为大家来揭秘。


疫情当下,全球音乐行业受到影响,然而也催生了新技术的应用和发展。这一次我们通过更具创新的形式 - XR(Extended Reality),打开了现实与数字世界的连接入口,让观众沉浸在表演者构造的虚拟世界中,为大家呈现了一场跨时空的精彩表演。

他的这场沉浸式演出,采用真实虚拟的XR技术,通过创建数字3D环境,打造了多个丰富的场景和多元化的舞台效果,配合他的歌曲内容,营造虚实结合的舞台效果,让视觉更具有冲击力。

XR是Extended Reality扩展现实的简称,是指通过计算机将虚拟和现实结合,打造一个可人机交互的虚拟环境,囊括了VR(Virtual Reality虚拟现实)、AR(Augmented Reality增强现实)、MR(Mediated Reality混合现实)等多种技术。

通过三种复杂的视觉交互技术,实现虚拟世界与现实世界之间无缝转换的“沉浸感”体验。毫无疑问,XR的舞台表演形式是本届NIO Day一次前所未有的尝试,我们在现有技术中寻找创新灵感,将高科技手段和潮流电音作品进行一次创新结合,舞台形式也不再被场景限制。

对Alan和他的团队来说,这次的表演也是一次全新的尝试,在确定XR呈现后,我们突破重重挑战,在全球范围内寻找符合要求符合Alan档期的XR Studio资源,AW团队从全球各地飞往伦敦,完成此次拍摄和后期制作。

Alan Walker眼中的NIO和NIO Day

在NIO Day2021表演结束后,Alan Walker还接受了我们的采访,分享了他对于这次与NIO合作的感受。

1.What about NIO motivated you to do this collaboration?

是什么原因促成你与蔚来这次的合作?

As a car enthusiast myself, I am incredibly interested in innovative, but most importantly sustainable cars. I am passionate about using my platform to bring attention to environmental issues. It’s a topic which I often implement in my work and music, and especially my merchandise. At the moment, for every purchase, a tree is planted and I want to continue taking more actions. I think this collaboration is a perfect match as we share the same values in progressing the industry.

作为一个汽车爱好者,我对创新的、尤其是可持续环保的汽车非常感兴趣。我希望利用我的平台和影响力,引起更多人对环境问题的关注。可持续发展也是经常在我的作品和音乐,以及商品中展现的主题。我的其中一个长期行动之一,就是粉丝们每购买一件我的作品或商品,我都会种下一棵树,我也将继续采取更多行动助力环保。我认为,这次合作对我来说是一次完美的结合,因为我们在行业发展方面,有着相同的价值观。


2.Did you drive a NIO car during the shoot? Did you listen to your own songs in the car? 

你开过蔚来的车吗?有没有在车上播放自己的歌?

I was very lucky to drive a NIO car during the shoot. It was a very exciting experience. As far as the music goes, I actually do have a playlist that I love to listen to when driving!

我有幸在拍摄期间驾驶了一辆蔚来。这是一次非常激动人心的经历。当然了,我确实有一个播放列表,我喜欢在开车的时候听!


3.What was your first impression of NIO House丨Oslo? What did you like the most?

你对奥斯陆蔚来中心的第一印象如何?你最喜欢那里的什么?

It was much bigger than I had imagined! I really enjoyed how it’s a multifunctional space and also its amazing design. It felt surprisingly cosy at the NIO House. My favourite thing was definitely checking out all the cars displayed and hanging out in several of the spaces.

它比我想象的要大得多!我真的很喜欢NIO House多功能和令人惊叹的设计。在NIO House里,感觉出奇的舒适。我最喜欢的事情无疑是研究每一台蔚来的汽车,以及在不同的空间闲逛。


4.How do you understand the theme of "Hello World"? What can you tell us about the process of writing the song?

你如何理解“Hello World”这个主题?你能与我们分享关于这首歌的创作过程吗?

I understand it as introducing the world to a new way of viewing automobiles and expanding NIO’s vision of protecting the environment without compromising design and sophistication. I am looking forward to seeing where NIO can take us next!

It’s always exciting but challenging to write a song for a specific project, but I feel like I managed to find a sound that fits the brand. I also had the pleasure of collaborating once again with Torine on Hello World.

我将其开解为蔚来在不牺牲设计和精致的前提下,向世界介绍一种全新的看待汽车的方式。同时传递保护环境的愿景。我非常期待蔚来接下来将带我们走向世界!

为一个特定项目和主题作曲,总是令人兴奋但又充满挑战。但是我觉得我成功地找到了适合这个品牌的声音,我也很高兴与Torine再次合作,一起完成《Hello World》。

5.Is this your first time on an XR stage? How was the whole shooting and performance process? 

这是你第一次在XR舞台上表演吗?整个拍摄和表演过程感受如何?

Yes, it is my first time on an XR stage. It was an insane experience. I enjoyed every minute of it! I think it’s an upgrade from the usual green screens and it gave my team and me a lot of room to play with the effects to bring the performance to another level. In the XR stages, you have so many opportunities to change the scenery and immerse the audience into your own universe.

是的。这是我第一次在XR舞台上完成表演。这次体验真的超乎想象,我享受其中的每一分钟!我认为这是拍摄技术的一大升级,它给了我和我的团队带来了很多发挥空间,把特效升级到了另一个水准。在XR的舞台上,你会有更多机会改变场景,让观众沉浸在你的世界里。

6.What's your biggest takeaway after participating in this NIO Day?

参与这次NIO Day(蔚来日),你最大的收获是什么?

That change starts by taking action. I am amazed by the NIO team who are incredibly creative, welcoming, and inspiring. Thank you for having me on this special day!

改变从行动开始。我对蔚来团队的创造力、热情和鼓舞人心感到惊讶。谢谢蔚来在这个特别的日子里邀请我。